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Craft a Value Proposition

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Course Format
  Video On Demand
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Training Time ?
15 to 20 minutes
Video Format
High Definition
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Quiz Questions
Question Feedback
Wrong Answer Remediation
Lesson Bookmarking
Downloadable Resources
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Mastery Training Content Network
Original Content Producer

Great value propositions highlight your service or product and how it specifically benefits potential customers. To make the strongest pitch to win business, you need to be armed with the effective tips and tools for crafting a value proposition demonstrated in this course.

This online sales training discusses what a value proposition is and its purpose. Viewers will see two examples of what to include and what not to include in a value proposition. This course takes learners through a template, which is available to download, to help construct a winning proposition. Finally, you learn the importance of knowing and understanding customer needs to highlight known and hidden pain points to make a stronger case for your product or service.

Help your sales and marketing team craft winning value propositions with this online training.


Sales teams

The course presents the following topical areas:
  • Speak to Customer Needs
  • Know the Basics
  • Include 3 Elements
  • Construct a Value Proposition
  • Make a Good Proposition Great
  • One More Thing

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