Email communication can have a powerful effect on capturing customers and retaining existing customers. This course shows employees how to create exceptionally effective emails. Focused on projecting professionalism in all emails, this course demonstrates how to craft each element of an email for optimal image projection. Upon learning the importance of response time, employees then learn how to personalize, customize, and create emails that address an existing customer’s query and convert prospects into new customers. Present this course so all employees who communicate with prospects and customers via email provide high-conversion, value-added responses in every email they send.