Great value propositions highlight your service or product and how it specifically benefits potential customers. This online sales training discusses what a value proposition is and its purpose. Viewers will see two examples of what to include and what not to include in a value proposition. This course takes learners through a template, which is available to download, to help construct a winning proposition. Finally, you learn the importance of knowing and understanding customer needs to highlight known and hidden pain points to make a stronger case for your product or service. Help your sales and marketing team craft winning value propositions with this online training.