Sensitivity, understanding and responses to diversity play a significant role in determining patient outcomes. Factors that can influence patient acceptance of treatment include specific religious and cultural beliefs. This Video On Demand depicts several scenarios in which traditional medicines may conflict with Western practices and stresses the wisdom of viewing them within the context of the culture. Ethnic stereotyping is also addressed, and examples show how dangerous dismissing patient or family complaints can be. Healthcare workers are encouraged to learn about the beliefs and practices of those they serve and to develop a tolerant and accepting attitude about beliefs that differ from their own. Treating everyone with respect is an overriding theme. Raise employees’ awareness and sensitivity, and increase patient satisfaction by encouraging employees to view and apply the skills in this online training video.