A new group of buyers has entered the marketplace. As this course shows, businesses that don’t adapt and adjust their means and methods of offering their products and services to their B2B and/or B2C customers will be left behind. Opening with a poignant discussion on the emergence of tech-savvy Millennials and members of Generation Z, this course teaches leaders about the necessity of abandoning old business models and implementing new technology-powered ones in order to take advantage of current market opportunities. Engaging and informative, this course spotlights how markets and business models get transformed due to digital technology and how digital technology influences strategy transformation for every business. Present this course to assure your organization implements the new technology-powered marketing and sales strategies that are vital to current and future growth and profitability.