Digital marketing helps organizations build a real-time, two-way communication channel with customers or other target audiences. If you want to reach your audience, they need to be able to find you. This video training explores an introduction to digital marketing. This training explains the difference between traditional and digital marketing. Viewers learn about the types of digital marketing strategies. The best way to connect with customers is to make sure your company advertises where the customer is looking. Use this video to educate employees about digital marketing.