Have you ever had a great idea but couldn’t get anyone to listen? The ability to persuade helps you communicate great ideas to others. This video-based training program describes and demonstrates the process of effective persuasion. The video program illustrates a scenario in which a factory supervisor can’t persuade anyone on his team to listen to his ideas. A helpful coworker guides him through three steps of persuasion: preparation, presentation, and response. The course provides an excellent example of persuasion, easily applicable to many workplace situations. Use this program to improve on clear, persuasive communication in your workplace.