Companies that don’t consider themselves in the customer service business don’t succeed. Eventually, they lose customers and high-performing employees, as well as their ability to compete. For this reason, it’s imperative all leaders throughout your organization learn to model great customer service and cultivate a culture of exceptional customer service. This course teaches leaders the value of customer service and explores the difference between external and internal customers and why it is important to keep both happy. Presenting the rationale and process for cultivating a culture of customer service, this course enables leaders to recognize the relationship between respectfully serving customers, employees, co-workers and the company’s success and growth. Use this course to increase customer retention, profitability and stronger workplace satisfaction.