Businesses rely on their customers to remain in business. Research shows businesses have a much greater chance of selling to an existing or previous customer than to someone who has never done business with the company before. This video training explores ways to win back customers. This training explains the reasons to care about lost customers. Viewers learn how win back programs work and what techniques to use to regain customer trust. It is less expensive to reengage a former customer than it is to find new customers. Use this video to educate employees about customer win back techniques.